YPSI Buchempfehlung – Der Startup Code von Johannes Ellenberg

YPSI book recommendation - The Startup Code by Johannes Ellenberg

"It is not the strongest of species that survive, nor the most intelligent,
but the one who responds best to change” Charles Darwin

Digitization is a term that everyone knows today. With regard to companies, speed is one of the most frequently used words in this context when it comes to market penetration times, the development of companies, services, products and business models. The wheel is turning faster and faster. That's fact.

  • The telephone takes 35 years to be used by a quarter of the population. The smartphone needed just under two and a half years for this. In 2012, more smartphones were sold than mobile phones. Nokia and Motorola were history.
  • The radio was only used by a quarter of the population after 31 years, the iPod after just four years.
  • 25% of the population used the black and white television after 26 years. When it came to color television, it was only 18 years. With the DVD 4 years. And 3D television took just a year.

And these are just a few examples of the digital transformation that is ubiquitous. In 1991 Kodak still had sales of 194 billion US dollars, 20 years later the Kodak share fell below one dollar and in 2012 the company filed for bankruptcy. From world market leader to insolvency in 20 years. Not an isolated case. The reason for this fast cycle, digitization.

Everyone in the western world is affected. Whether employed or self-employed, this includes most trainees and trainers. However, change also offers opportunities.

  • In 2007 you paid 40,000 US dollars for the first 3D printer, today the price is 100 US dollars.
  • Good digital cameras are available today for 100 euros. The first digital camera, oddly enough from Kodak, cost 25,000 DM in 1991 and was not very good.
  • Cameras, navigation systems, MP3 players, bank cards – the smartphone takes care of everything.

From an entrepreneurial point of view, startups - young companies - are a driving force behind digitization. They are dynamic, lean and flexible. Decisive properties in the age of digitization and decisive property for success in the age of digitization.

And that’s what the book “The Startup Code” is about. What can we learn from startups. What can medium-sized companies, which are particularly successful in Baden-Württemberg, learn from startups? However, what can everyone learn from startups, whether they are employees, small entrepreneurs or self-employed trainers. For more progress. And more success.

I have known the author Johannes Ellenberg since 2013 and since then have regularly and successfully worked with him on a number of projects. He is a driving force behind the start-up scene in Baden-Württemberg and has successfully positioned himself as an interface between it and medium-sized companies and corporations in the "Ländle". This book gives a deep insight into his work as an entrepreneur and consultant in the field of digital transformation. With numerous examples and written with enthusiasm in an entertaining and understandable way.

The seven chapters of the book provide insight and suggestions based on many examples from regional, national and international companies.

An excellent collection of innovative approaches in the world of digital transformation. In the words of Arthur Schopenhauer: "Every innovation first seems ridiculous, then it is opposed, and finally it is taken for granted"

Good luck with the startup code!

The book is available right here on Amazon

Image: The cover.

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